Importance of email marketing in 2020

Why Email Marketing Is So Popular?

Email is one of the channels that doesn’t get enough attention from marketers or you can say that it is considered to be the most underrated digital channel.

Well, I would say. It’s the main form of communication in the business world. It is a part of our daily life. We start our day checking our inbox.

Not everyone is on Social Media channels. But everyone has an email address, and that’s why it is important. There are many digital marketing channel changes dramatically or die.

The value they have today may not have tomorrow. High chances that social media could easily get shut down. When that happens you will lose all your followers, contacts.

So when you build your email list you are at no risk of losing your contacts.

If you don’t have an email list and you don’t have a backup plan for when social media comes crumbling down one day if that happens, then you risk losing it all.

It’s very important to build an email list to protect your business in case social media doesn’t last forever.

With new and trending social media platforms, the only other asset that you own other than your website is YOUR EMAIL LIST.

So, you should focus more on building a high-quality list. It will boost your business revenue 

Let’s, have a look at the stats.

 21% of sent emails are opened within the first hour of delivery.
You make $42 in exchange for every $1 spent on acquiring a customer.
59% of B2B marketers prefer email for lead generation.
Email is 40% better at converting (in comparison to Facebook and Twitter).
40% of B2B marketers claim that email newsletters are the most important tactic in their content marketing strategy. 37% of respondents name email as the most effective channel for customer loyalty and retention, while websites were named by 13% and social media by only 11%. Marketing and advertising emails influence the buying decision of 50.7% of customers.
Email marketing is mostly used for lead generation (85%), sales (84%), lead nurturing (78%), and customer retention (74%).    

Benefits of Email Marketing

Looking at the stats now you have got an idea of how to benefit it can be for generating high revenue for your business.

Some of the benefits are:

  1. Everyone uses email. Email is everywhere, 92% of online people use email.
  2. Mobile devices allow people to check instantly check emails
  3. Email is a great way to inform your customers
  4. Email lets you build brand awareness and appeal
  5. Email is perfect for personalized targeted messaging
  6. Email inspires actions
  7. Email builds relationship and credibility
  8. Email is measurable and scalable
  9. Email marketing is easy to adjust
  10. Emails are versatile by nature
  11. Email generates website traffic
  12. Email drives sales
  13. Email is cost-effective
  14. Email and marketing automation combined make communication smooth and efficient
  15. You own your data!

What is a Lead magnet?

Assume, if a stranger comes to you and asks for your name, email address, or phone number.

How would you react or what would be your response?

He/she will not be comfortable and will try to leave that place. Nobody wants to share their details. They don’t want their data to be misused. With that fear, they would rather avoid giving their data. They know if they share their contact details their inbox will be full of emails.

This was the biggest challenge when it comes to generating leads.

How can you overcome this challenge and get their details so that you can initiate a communication line with them, nurture, educate, and then persuade them to become your customer eventually?

It is very important to convince people to share their details, you need to offer them something in exchange, that is valuable for them.

That something could be any one of these:

Guide/Report

Cheat sheet

Toolkit/Resource list

Video Training

Software download/Free trial

Discount/Free Shipping

Quiz/Surveys

Assessment/Test

You have to make sure that your offer or your lead magnet should create value for the customer so they can provide their email address in exchange for the lead.

The best lead magnet can solve a pain point. If you know a lot of your audience has a particular problem, create something to address it

What Happens After Someone Joins Your Email List?

  1. Welcome Email (Auto responder) people get when they sign up)
  2. Regular Emails (your ongoing emails)
  3. Sales Campaigns (when you’re launching a product or service, doing a sale, or need to drum up extra business)

Writing Great Welcome Emails

Welcome email these are emails which are triggered after each successful sign up on your mailing list.

Tips you can apply to get an effective Welcome Email.

  1. Use the recipients first name in the subject line.
  2. Welcome emails should be a simple greeting with a bit of personalization.
  3. Tell recipients what to do next.
  4. Give subscribers a gift. It could be a free video, discount, coupon, etc.
  5. Ask subscribers to follow you on social media.
  6. Ask subscribers to add you to their “safe senders” or contact list.
  7. Include an unsubscribe link.

Writing Regular Emails

When you are emailing to your list, it is important to write as if you are emailing to person          only. It makes your email more personal.

Sales Campaigns (when you’re launching a product or service, doing a sale, or need to drum up extra business)

  1. The email subject line should be short and enticing. It can start with a question, any idea, question about the goal or thought/ recommendation.
  2. The opening line has to be impactful as if you are talking to the reader or addressing their problems.
  3. Email body copy should convey value by connecting your business to the prospect.
  4. Closing sales email gives readers a clear path to action.

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